CASE STUDIES
We were engaged by the world’s leading independent real estate consultancy, Knight Frank, to produce interactive digital versions of its most prestigious publications - the iconic Private View and London View - using the cutting-edge Readz publishing platform.
BRIEF
Knight Frank were looking for a new solution for creating, publishing and analysing digital versions of their industry leading print publications. They wanted to move away from PDF flipbooks to a platform that would provide a great reader experience on all device types, have numerous interactive features, boost SEO, drive traffic to their website and other publications and subsequently increase lead generation.
THE SOLUTION
Using the Readz content creation and publishing platform, we created engaging and interactive web app versions of some of Knight Frank’s most prestigious print publications. The Readz platform will also be used for creating, publishing and analysing digital versions of future key Knight Frank publications. Each Knight Frank Readz web app acts as a portal for all other Knight Frank web apps, which can be accessed, quickly and easily, via the catalogue icon from the hamburger dropdown menu or through links included throughout the web apps.
KEY FEATURES
We adapted the print content layout for each of the major device types (desktop, tablet and mobile) to ensure a great user experience across all devices. All Readz web apps are responsive, ensuring they look great on all screen sizes.
RESPONSIVE & ADAPTED
DISTRIBUTION
The web apps were distributed to Knight Frank’s global audience via their email database, social media channels and website. Knight Frank sent out links to the whole publications and also sent out links to specific articles featured within the publications.
KNIGHT FRANK WEBSITES
KNIGHT FRANK SOCIAL CHANNELS
INTERACTIVE FEATURES
The Knight Frank publication apps include numerous interactive features such as video, image slideshows and social sharing.
SEO
Meta descriptions were added to each page. Each Knight Frank Readz app URL will be a subdomain of the Knight Frank website and contain numerous back links to the Knight Frank website in order to boost SEO.
SOCIAL SHARING
Readers are able to share a link to the whole publication or just a specific page by just clicking on one of the social icons in the dropdown menu or on an article page. When a reader clicks on a social icon to share the publication or a specific article, the social media platform opens with pre-populated text including the publication/article title and a link to the publication or page
TRACKING
Usage of all Knight Frank Readz publications is tracked through Google Analytics, enabling Knight Frank to make informed decisions regarding the content and layout of future publications. The Knight Frank marketing and communications team are also able to track topline analytics of usage of all of their Readz apps using the Readz online dashboard.
KNIGHT FRANK PUBLICATIONS