Jürgen Burger & Fritz is an exciting new gourmet burger chain with a unique customer offering. Created with the highest quality ingredients, customers are given the opportunity to build their own burgers from a variety of naturally sourced, organic ingredients.
BACKGROUND
THE BRIEF
Jürgen were seeking a brand development agency to create a unique and vibrant identity to represent their highly original approach. Based around the slogan ‘Built by Ü’, the Ü became an integral part of the brand messaging, creating a statement of creativity and customer choice.
THE SOLUTION
The logo and Ü statement, along with a bold combination of typography, colour and iconography, led to a brand which will stand out in the fiercely competitive fast food world, and resonate with the young, brand loyal, target audience.
JÜ​RGEN BURGER
Share