Launched in the heart of Maidstone town centre in Autumn 2015, the Business Terrace was set up in connection with Maidstone Borough Council to offer a fully integrated business hub for startups and SMEs in the local area.
BACKGROUND
THE BRIEF
The purpose of the Business Terrace is to attract ambitious local businesses and entrepreneurs. The Terrace needed a brand identity, including a series of large format graphics which would resonate with their target audiences.
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Andrew Dicker, Director of Viage, explains “The Business Terrace represents an exciting new era for business within Maidstone so we are very proud to have created all the branding and supporting marketing material.”
THE BUSINESS TERRACE
THE SOLUTION
We created a variety of brand marketing materials from stationery to large scale vinyl installations. The combination of the bright pattern and bold logo helped to create a distinct and impactful brand identity. The Terrace was full to capacity within a couple of weeks, with plans for a large scale expansion already under way.